GLISS X ALLER MEDIA
We created a video-based campaign designed to build credibility and inspire purchases.
We created campaign material in the form of a Branded Episode for ELLE – ”Everything you want to know about” with Veronica Henriksson, where Gliss received exclusive visibility in a tailor-made episode focusing on hair and beauty. We also produced Native SoMe Video – ”ELLE tests” with Veronica Henriksson, where the editorial team tested Gliss’s new product. Finally, we also created Native Digital RON for ELLE, Femina, and Svensk Dam.
Branded episode
Native digital
Native SoMe video
360-CAMPAIGN
The content was featured in ELLE, Femina, and Svensk Dam.
Want to buy as a result of the campaign, higher than the median (18%).
Considers that the campaign’s message is easy to understand.