In Food & Music with Markiz, Markiz invites artists to an intimate and playful conversation while she makes her take on one of their favorite dishes.
A lively conversation takes place in an authentic and seamless setting where music and food meet.
Strengthening the brand identity of Kronfågel.
A format that engages viewers through a unique combination of food and music. The format strengthens Kronfågel’s brand identity through creative and engaging content in Aller Media’s extensive distribution channels.
”Food & Music with Markiz“
In the series “Food & Music with Markiz,” chef and personality Markiz Tainton invites current artists to an intimate and playful conversation about music, while Markiz makes her take on one of the artists’ favorite dishes. The program is produced in collaboration with Kronfågel, and the lively conversations take place in an authentic and seamless setting where music and food come together. Through Aller Media’s extensive distribution channels, “Food & Music with Markiz” reaches a diverse and engaged audience, from the city’s younger residents to the more experienced who appreciate family-focused content.
Five episodes featuring popular artists cooking various chicken dishes together with Markiz. The focus was on creating an inspiring and inviting feeling rather than highlighting the product itself. The goal was to arouse curiosity and create a desire for both the food and the experience. The episodes linked end consumers to Kronfågel’s website, where they could access the recipes in their entirety.
A campaign impact assessment commissioned by RAM showed that the campaign was well received by the target group, with impressive figures. 43% had noticed the campaign, which is well above the median. The younger part of the target group noticed the campaign to a greater extent than the older part, while the older target group received the campaign material better. In summary, the results show that the campaign has been successful, with a message and content that is relevant, inspiring, and creates purchase intent among the target group.
Video format
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