Levi’s strives to offer more than just clothing – they want to convey a timeless lifestyle characterised by quality and style. Reaching the trend-conscious target group of women aged 25-30 is a challenge and Levi’s wanted to create local relevance for its global spring collection.
To create an engaging and effective campaign, we developed a concept that was integrated into ELLE’s editorial content. Using AI and working closely with ELLE’s editorial profiles, we managed to convey a message that both inspired and guided the target audience, while building trust in Levi’s as a brand. Through a combination of print, digital and social media, we aimed to ensure maximum reach and engagement for the campaign.
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Humlegårdsgatan 6
114 46 Stockholm
Tel: 08-57 80 10 00
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Aller Media AB
Box 27717
115 91 Stockholm
Org# 556002-8325
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Aller Media AB
Box 27717 / 300
115 91 Stockholm